Value, convenience stores lead confectionery growth

03/11/2013 | (France)

Value supermarkets and convenience stores are leading confectionery sales growth, Todd Hale, senior VP of consumer and shopper insights at Nielsen said during the NCA State of the Industry Conference. An NCA Custom Shopper Panel Survey conducted in January supports Hale's conclusion that shoppers are seeking out lower prices, with 28% of respondents saying they have changed confections purchases because of the economy.

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