WAT-AAH! taps OMG Girlz for multichannel campaign

03/11/2013 | MediaPost Communications

Pop group OMG Girlz has signed on as the first teen celebrity ambassador in a print, television, digital and retail campaign for WAT-AAH!, a bottled-water brand. The campaign includes a bottle designed by the band, a cross-country tour and a youth talent show, Show Me WAT-YOU-GOT!, with band members as judges.

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