Scotts intros new character, spends 60% more green

03/12/2012 | New York Times (tiered subscription model), The

Lawn products brand Scotts is putting its green behind a new character with a Scottish accent named Scott. The campaign by the Richards Group runs broadcast, online, mobile and social for such products as Turf Builder and the new Snap Spreader System. The marketer is expected to spend more than $130 million on the campaign, a 60% increase over its last ad budget, per this article.

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New York Times (tiered subscription model), The

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