Starwood plans major expansion of W hotel chain

Starwood Hotels and Resorts Worldwide is planning a global expansion drive for its boutique W hotel chain, with Europe as one of the main targets for growth. Starwood President Frits van Paasschen says he sees plenty of opportunities in the region despite the bleak economy. "Europe has a lower proportion of branded hotels so that provides a good opportunity to convert," van Paasschen said.

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