Advertisers turn to geo-precise targeting for ad campaigns

03/12/2013 | Luxury Daily

More than 9 in 10 national marketers are turning to location targeting to enhance their campaigns, according to an xAd survey. Marketers are taking a special shine to search behavioral targeting, with use of that method increasing by 212% between the first and fourth quarters of 2012. "I think this shift signals the growing awareness by mobile advertisers that a consumer’s exact location is a powerful factor in reaching and engaging desired mobile audiences," said xAd CEO Dipanshu Sharma.

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