Cadillac is switching ad duties to Campbell Ewald

03/12/2013 | Wall Street Journal, The

After last year's ouster of CMO Joel Ewanick, General Motors is switching ad agencies for Cadillac from Minneapolis-based Fallon Worldwide to Michigan's Campbell Ewald, sources say. The deal is expected to be announced in a few days and comes after a sudden move by Campbell Ewald from its Warren, Mich., home to downtown Detroit, near GM headquarters.

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