Fatherhood is Dwyane Wade's role in Dove Men+Care spot

03/12/2013 | Advertising Age (tiered subscription model)

Unilever is featuring basketball star Dwyane Wade in spots for Dove Men+Care that will run during the March Madness college basketball tournament. The campaign "helps advance the image of fatherhood, showing what's the most important thing. It shows how I am with my kids and the things we do," says Wade in this interview.

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