Frito-Lay and PepsiCo execs share social media engagement strategies

03/12/2013 | SmartBrief/SmartBlog on Social Media

Brand fans are an increasingly powerful tool to help businesses reach greater audiences in addition to being a source for fan-made marketing content, Frito-Lay and PepsiCo marketing executives said at a South by Southwest Interactive Festival event. They said the best campaigns find a way to form connections based on the individual identity of each fan.

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