FTC guidelines say new-media ads should stick to old rules

03/12/2013 | Reuters · Wall Street Journal, The

The U.S. Federal Trade Commission has warned advertisers against deceptive practices involving social media, regardless of the space limitations of media such as Twitter to make disclosures. "Advertisers should make sure their disclosures are clear and conspicuous on all devices and platforms that consumers may use to view their ads," FTC's Lesley Fair wrote in a blog accompanying a new set of guidelines.

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Reuters · Wall Street Journal, The

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