Harmless Harvest debuts 100% Raw Tea

03/12/2013 | BevNet.com

Harmless Harvest has introduced 100% Raw Tea, made with organic tea leaves from Hawaii, which are frozen to retain flavor, then pulverized and brewed with cold water. "Our idea about launching new products is to try and add some innovation to the category, and try to focus on the quality of the ingredient, and we saw an opportunity in the tea category," said co-founder Justin Guilbert. "There are a lot of products out there, but there was a lot of opportunity to really reveal what the taste of raw tea is."

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