How to engage online audiences on difficult topics

03/12/2013 | SmartBrief/SmartBlog on Social Media

While it can be challenging to capture the attention of online audiences when the topic isn't obviously appealing, media experts speaking at the South by Southwest Interactive Festival say the best way to start is by telling a story that surprises people with a new perspective. Making stories personal is another way to engage viewers, along with providing a clear way for them to take action, the speakers added.

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