How to engage online audiences on difficult topics

03/12/2013 | SmartBrief/SmartBlog on Social Media

While it can be challenging to capture the attention of online audiences when the topic isn't obviously appealing, media experts speaking at the South by Southwest Interactive Festival say the best way to start is by telling a story that surprises people with a new perspective. Making stories personal is another way to engage viewers, along with providing a clear way for them to take action, the speakers added.

View Full Article in:

SmartBrief/SmartBlog on Social Media

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY