Don't be afraid to try new ideas when hosting B2B marketing events, Heinz Marketing director Brian Hansford writes. For instance, a decision by Heinz to shorten presentations to 15 minutes helped make a recent event more successful. "Just because everyone else does an event a certain way doesn't mean it's the right way. One simple tweak on the length of presentations was a critical success factor for our event," he writes.
How to host a successful B2B marketing event
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