How to host a successful B2B marketing event

03/12/2013 | HeinzMarketing.com

Don't be afraid to try new ideas when hosting B2B marketing events, Heinz Marketing director Brian Hansford writes. For instance, a decision by Heinz to shorten presentations to 15 minutes helped make a recent event more successful. "Just because everyone else does an event a certain way doesn't mean it's the right way. One simple tweak on the length of presentations was a critical success factor for our event," he writes.

View Full Article in:

HeinzMarketing.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY