Don't be afraid to try new ideas when hosting B2B marketing events, Heinz Marketing director Brian Hansford writes. For instance, a decision by Heinz to shorten presentations to 15 minutes helped make a recent event more successful. "Just because everyone else does an event a certain way doesn't mean it's the right way. One simple tweak on the length of presentations was a critical success factor for our event," he writes.
How to host a successful B2B marketing event
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA