How to provide effective feedback to your sales reps

03/12/2013 | SalesTrainingConnection.com

Your salespeople will tend to disregard some of the feedback you give them, perhaps because they disagree with it or are unable to fix the problem, writes Richard Ruff of Sales Horizons. This issue "can be minimized if more time is spent up-front with the sales manager and rep discussing the coaching process," he writes. In situations where representatives are receptive to advice, it's important to provide both positive and negative feedback and to recognize that altering behaviors can be difficult.

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