Macy's taps SMS, QR codes for campaign based on TV show

03/12/2013 |

A multichannel campaign that puts mobile at its core with SMS and QR codes is part of Macy's drive to build its consumer database. The campaign keys off NBC's "Fashion Star" series and includes a text message sweepstakes for a $1,000 shopping spree in Los Angeles.

View Full Article in:

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Affiliate Solutions Consultant
Santa Barbara, CA
Yield Manager
New York, NY