Macy's taps SMS, QR codes for campaign based on TV show

03/12/2013 | MobileCommerceDaily.com

A multichannel campaign that puts mobile at its core with SMS and QR codes is part of Macy's drive to build its consumer database. The campaign keys off NBC's "Fashion Star" series and includes a text message sweepstakes for a $1,000 shopping spree in Los Angeles.

View Full Article in:

MobileCommerceDaily.com

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO