Microsoft shakes up Xbox fall lineup with CP+B, Razorfish

03/12/2013 | Advertising Age (tiered subscription model)

Microsoft has handed its fall campaign assignment for Xbox to Crispin Porter + Bogusky following a pitch, writes John McDermott. Longtime incumbent TwoFifteenMcCann remains Microsoft's Xbox agency of record and will contribute work on Halo and other game titles. Razorfish is also replacing AKQA on digital work, AKQA Chairman Tom Bedecarre confirms. "We've had an amazing relationship with Xbox for more than a decade and a long history of helping launch major title and new consoles," he says.

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