Mobile-ad spending soars in a dozen vertical markets

03/12/2013 | Mobile Marketer

Government services and employment marketers led the way in increasing their mobile advertising during the past year, among the verticals measured by Millennial Media in its Smart report. In all, 12 verticals more than doubled their mobile spend year-on-year, "with four verticals growing spend by more than 450%," said Marcus Startzel, general manager of North America at Millennial Media.

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