Mobile-ad spending soars in a dozen vertical markets

03/12/2013 | Mobile Marketer

Government services and employment marketers led the way in increasing their mobile advertising during the past year, among the verticals measured by Millennial Media in its Smart report. In all, 12 verticals more than doubled their mobile spend year-on-year, "with four verticals growing spend by more than 450%," said Marcus Startzel, general manager of North America at Millennial Media.

View Full Article in:

Mobile Marketer

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA