Mobile-ad spending soars for retailers, eateries, government services

03/12/2013 | MediaPost Communications

Retailers and restaurants replaced finance as the biggest spenders in the Millennial Media mobile-ad network in 2012, according to a company report. Other top categories included entertainment and telecom. The government-services category showed the greatest growth with a whopping 860% increase stemming from election-year spending. Average mobile-ad spending among top advertisers climbed to $833,000 from $712,000 a year earlier.

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