Panel: TV Everywhere has content, technology challenges

TV Everywhere faces challenges of technology and content, according to a panel discussion at the 4A's conference in New Orleans. Linda Yaccarino, president of ad sales at NBCUniversal, blamed the slow adoption of TV Everywhere on its identity-authentication requirements. David Levy of Turner Broadcasting System said a lack of programming is the bigger barrier.

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Advertising Age (tiered subscription model) · MediaPost Communications

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