Pernod Ricard launches Absolut Denim

03/12/2013 | Drinks Business Review ·

Pernod Ricard and denim designer Loren Cronk have teamed up to introduce Absolut Denim vodka, a limited-edition bottle encased in a denim gift sleeve that can keep the bottle cold for up to two hours. Absolut Denim will be launched in travel retail through a multi-media marketing campaign that includes QR codes that allow consumers to look at cocktail recipes.

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