Samsung outspent Apple on advertising last year, $401 million to $333 million, reversing a nearly three to one Apple advantage reported in 2011, according to Kantar Media. Samsung's "Next Big Thing" campaign, which often poked fun at Apple fans, gave the South Korean manufacturer the global lead in smartphone sales, with a 30.3% share, per IDC. The advantage of greater marketing budgets has grown in importance for device-makers, said Fared Adib, Sprint Nextel's senior vice president of product development, because carriers spend more time marketing such things as service plans and less on actual products.
Samsung outspent Apple on ads in 2012 to take the global lead
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.