Starwood ramps up global growth of luxury brands

03/12/2013 | TravelPulse

Starwood Hotels & Resorts Worldwide aims to open 50 new luxury hotels globally within the next five years as it seeks to capture the growth of a new generation of luxury travelers, executives said during the company's first luxury General Managers Summit in Dubai, United Arab Emirates. "Today's luxury consumer is multinational and cross-generational, defined more by their interests and mindset than their geography and demographic. This growing cadre ... moves across our portfolio of luxury hotels for business and leisure, and demands personalized service at every turn," said Paul James, global brand leader for The Luxury Collection, St. Regis and W Hotels Worldwide.

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