Study finds broad consumer interest in exchanges

03/12/2013 | Healthcare IT News

A study from J.D. Power and Associates shows widespread interest in shopping for insurance through exchanges. Close to three-quarters of people who buy their own insurance say they are likely to purchase coverage from a public exchange. Forty-eight percent of health plan enrollees overall demonstrated interest in shopping through an exchange, and those insured through work were more likely to indicate interest if not given a choice of coverage through their employer.

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