Tablets generate far more clicks than smartphones, study finds

03/12/2013 | MediaPost Communications

Consumer frustration with the small screens of smartphones apparently translates into far greater click-thru rates on the larger screens of tablets for branding campaigns, reports Adfonic. There are seven clicks on tablets for every two clicks on smartphones and older users are much more likely to pick up a tablet when choosing a mobile device.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Chief Revenue Officer
Chief Revenue Officer - NY, Denver or San Fran
New York, Denver or San Francisco, NY
Senior Manager, Advertising Technology Operations
Pandora Media, Inc.
Oakland, CA
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
Programmatic Manager
A+E Networks
New York, NY