Vibes' Passbook campaign builds in-store traffic for Build-a-Bear

03/12/2013 | ChainStoreAge.com

Vibes achieved a 5.3% click-thru rate and an almost 60% pass download rate with a mobile campaign for Build-a-Bear that used Passbook's location-sensitive push notification. The campaign was designed to drive in-store traffic with the enticement of claiming a promotional offer through a coupon code or pass. "Vibes quickly built an easy-to-use, dynamic solution, leveraging the latest technology, to offer our brand a new and relevant way to engage with our loyal subscriber base," said Teresa Kroll, Build-A-Bear Workshop's chief marketing officer.

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