Why advertising can't shake the Harlem Shake

03/12/2013 | ClickZ

The Harlem Shake is still being embraced in some ads -- e-tailers such as 1SaleADay and Chachimomma.com continue to use the Internet meme in ads -- despite some public resistance to it as a fad and discouragement from advertisers who have already exploited the dance fad, writes Mary Lisbeth D'Amico. Wixon Jewelers Online Marketing Director Jayme Pretzloff says, "If you make (a Harlem Shake video) now, you're late to the party. You don't want to appear as the old guy at the party with stale content."

View Full Article in:

ClickZ

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
VP, Client Partner, Digital Marketing
iCrossing, Inc.
Santa Monica, CA
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
CafeMom
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA