Monster could frighten energy drink sector

03/13/2006 | Newsweek

Hansen Natural, maker of Monster Energy drinks, signed an endorsement deal with motocross celebrity Ricky Carmichael and is rolling out new packaging and several new Monster products to further its already explosive growth. The company recently launched a low-carb Monster drink, a drink targeted toward teenagers, one toward surfers and skateboarders, and Monster Khaos, a breakfast option made with 70% juice.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Management Training Program
HIllstone Restaurant Group
Multiple Locations, SL_Multiple Locations
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Culinary Arts Chef Instructor
The Culinary Institute of America