Monster could frighten energy drink sector

03/13/2006 | Newsweek

Hansen Natural, maker of Monster Energy drinks, signed an endorsement deal with motocross celebrity Ricky Carmichael and is rolling out new packaging and several new Monster products to further its already explosive growth. The company recently launched a low-carb Monster drink, a drink targeted toward teenagers, one toward surfers and skateboarders, and Monster Khaos, a breakfast option made with 70% juice.

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