SMG's Gadsby on multicultural realignment, challenges

03/13/2007 | Adweek

Monica Gadsby, former CEO of Tapestry who's now in charge of the new Starcom MediaVest Group Multicultural unit, which includes her former shop and new agency Forty Two Degrees, talks to Advertising Week about SMG's realignment of its multicultural shops and the challenges of reaching minorities in the marketplace.

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