Patent trolls scare agencies

03/13/2011 | Advertising Age (tiered subscription model)

Marketers and ad agencies are being taken to court by patent holders over common digital techniques used in ads, such as drop-down menus and placement of product descriptions next to images. The practice, known as patent-trolling, is costing the industry millions of dollars, ad executives say, and has even brought together Google and Microsoft in a court challenge.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Operational Enablement and Excellence
Pandora Media, Inc.
Okaland, CA
Sales Director - ROBLOX (New York)
ROBLOX
NY
Programmatic Manager
A+E Networks
New York, NY
Assistant Professor or Instructor of Advertising
Loyola University Chicago
Chicago, IL
National Sales Manager/Midwest
American City Business Journals/The Business Journals
IL