Edelman looks to expand business, global footprint

03/13/2012 | Advertising Age (tiered subscription model)

Edelman is looking into digital media buying, experiential and research as it explores ways through acquisitions to expand beyond PR. Global markets in Europe and China are one focus. "The opportunities for research, for experiential, etc., are not just American," said CEO Richard Edelman. "We've basically incubated these operations in the U.S. business, and now it's time to get them up into Europe and Asia."

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