Can restaurant brands win healthy living fans?

03/13/2013 | QSR Magazine

Many quickservice and fast-casual chains have long stayed away from talking about healthy eating, but some including Jamba Juice, Roti Mediterranean Grill and Hannah's Bretzel have embraced healthy living as a key part of their marketing messages. Health and wellness messages can resonate with consumers and win brand loyalty if they're authentic and true to the brand, says marketer Warren Ellish.

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