Disney Kids touts multiplatform opportunities at upfront

03/13/2013 | Advertising Age (tiered subscription model)

Disney Kids cable networks enjoyed a strong 2012, with its flagship Disney Channel beating Nickelodeon among the 2-to-11 audience for the first time since 1995 and Disney XD tallying its 16th quarter in a row of audience increases, executives said at its upfront. This year, Disney Kids will be emphasizing multiscreen ad buys across its networks and applications, and will be trying to better target moms via Disney Radio and Disney Junior. The latter will become Nielsen-rated on April 1, according to the presentation.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Online Advertising Specialist
Tableau Softwarwe
Seattle, WA
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
zvelo
Denver, CO
Director of Marketing - Denver
zvelo
Denver, CO