Disney Kids touts multiplatform opportunities at upfront

03/13/2013 | Advertising Age (tiered subscription model)

Disney Kids cable networks enjoyed a strong 2012, with its flagship Disney Channel beating Nickelodeon among the 2-to-11 audience for the first time since 1995 and Disney XD tallying its 16th quarter in a row of audience increases, executives said at its upfront. This year, Disney Kids will be emphasizing multiscreen ad buys across its networks and applications, and will be trying to better target moms via Disney Radio and Disney Junior. The latter will become Nielsen-rated on April 1, according to the presentation.

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