Ecover, Method merger marries values and minds

03/13/2013 | TriplePundit.com

Ecover CEO Philip Malmberg is trying to leverage the unique skill sets of Method's team. He wants to use the brands' cultures to promote common themes such as behavior change and water resources. "That's why the board at Method preferred the offer Ecover made to many other propositions. ... That's why they are also very committed to this merger: They can see it could make us a green, dynamic, visionary champion," he said.

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