Facebook ad targeting based on third-party data grows quickly

03/13/2013 | Bloomberg Businessweek

Facebook says that the number of advertisers using custom audience targeting has doubled since the social network introduced the feature last year, with much of the growth occurring this year. "The marketer has a very deep understanding in a lot of cases of their target audience and of their customers. It's actually the ability to more granularly target what you want," says Grady Burnett, Facebook vice president of global marketing solutions.

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