Corporate websites are considered more important to a company's digital marketing success than social media or online advertising, according to a Gartner survey of marketers from companies with more than $500 million in revenue. Mobile marketing, analytics and a company's blog ranked at the bottom. "The survey results suggest that the corporate website will not be displaced anytime soon by a brand's social media presence," says Gartner Research Director Bill Gassman.
Gartner: Corporate websites still rule the digital roost
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