Gatorade picks another winner from product-history barrel

03/13/2013 | Adweek/AdFreak blog

The latest TBWA\Chiat\Day spot for Gatorade draws on its sports history much like Element 79's mid-2000s spots did, writes David Gianatasio. The authenticity of the brand as an icon of winning "gives Gatorade a shared meaning that transcends its sporty origins and helps ads like these appeal to anyone hoping to catch lightning in a bottle," Gianatasio writes.

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