Hostess bidder eyes Hollywood-worthy comeback

03/13/2013 | Wall Street Journal, The

Evan Metropoulos says his team, which is offering to buy Hostess Brands for $410 million, might tap celebrities including Zach Galifianakis for a quirky digital ad campaign to revive the bankrupt company. "With some TLC and some good management fundamentals, [I believe] that these brands will flourish with a new audience and an audience that grew up with them," said Metropoulos, whose family owns Pabst Brewing.

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