Instagram is changing the face of brand sites with user content

03/13/2013 | Mobile Marketer

Instagram's popularity is having a noticeable effect on Web design, as brands such as Taco Bell, Patagonia, Urban Outfitters, Indianapolis Motor Speedway and others include user-generated content into their sites, Lauren Johnson writes. Those companies "are sourcing user-generated content that showcases their brand and leveraging it beyond social by incorporating this content into digital and traditional channels," Resource's Amanda Williams says.

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