Netflix expands Facebook alliance to increase WOMM

03/13/2013 | Bloomberg

A Netflix agreement with Facebook means that users of the social network will be able to see what Netflix fare their friends are watching and post comments. Netflix CEO Reed Hastings said the move is aimed at boosting word-of-mouth marketing for the subscription service. "You tell your friends about what you watch and they'll watch much more of what we offer," Hastings said.

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