N.Y. Times ad tool creates buzz in publishing world

03/13/2013 | PaidContent.org

Ricochet, an online-ad platform created by The New York Times, is finding new converts among U.S. publishers that see the service as a way to boost revenues from brand marketers. Forbes, Condé Nast, Advertising Age and People announced this week that they will begin using Ricochet, which allows brands to connect their marketing message to specific stories and follow those stories as they traverse the Web.

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