Older mobile users are opting for tablets

03/13/2013 | MediaPost Communications

When it come to mobile devices, older users are more likely to opt for tablets than smartphones, which can be a key advantage for marketers. Among those in the 70-to-79 age bracket, Apple tablets account for 1 in 3 ad requests, while 20% of iOS requests from the 50-to-59 bracket originate from tablets.

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