Publishers to take up New York Times' Ricochet ad service

03/13/2013 | Advertising Age (tiered subscription model)

Ad Age, Conde Nast and Time Inc.'s People are among those that will soon be tapping into The New York Times' Ricochet ad-sharing technology. Ricochet allows advertisers to select specific editorial content being shared across the Internet to which their ads will be attached. The service is the first from the Times' R&D Ventures to be offered to other publishers.

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