Saks' omnichannel "Evolution" grows the brand amid change

03/13/2013 | MediaPost Communications

Saks Fifth Avenue's "Project Evolution" marketing and merchandising initiative is credited with growing the brand to the point of happy confusion. "There's so much integration between store and online sales that we can't report the numbers separately; they just don't make sense because we are moving inventory from one to another all the time," CEO Stephen Sadove said in a presentation to the Bank of America Merrill Lynch Retail & Consumer Conference.

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