Samsung fuels Galaxy S IV chatter with viral marketing campaign

03/13/2013 | ValueWalk

Samsung deployed a team of dancers to New York City's Times Square on Tuesday to perform in suits with the number four printed on the back as part of a viral marketing stunt to promote this week's launch of its Galaxy S IV smartphone. Samsung posted a picture of the event to its Twitter account a day after it stirred buzz by tweeting an image of the smartphone's silhouette, inspiring fans to speculate about what features the device will offer.

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