Students are the target audience for The Wall Street Journal's mobile subscription drive, which the paper is promoting on Pandora's iPhone application. The lure for the expandable mobile ad is a 75% discount rate. Those who tap on the ad are taken to a mobile-optimized page, where they can sign up and opt to receive mobile updates.
Wall Street Journal goes mobile to find younger subscribers
SmartBrief Job Listings for Media
|Director, Operational Enablement and Excellence||
Pandora Media, Inc.
|Sales Director - ROBLOX (New York)||
|New York, NY|
|Assistant Professor or Instructor of Advertising||
Loyola University Chicago
|National Sales Manager/Midwest||
American City Business Journals/The Business Journals