Make your website a more useful marketing tool

03/14/2012 | SCORE Small Business Success Blog

Company websites have to be relevant to visitors and establish credibility with them, writes Jeanne Rossomme of RoadMap Marketing. You can help to improve your website's performance in this regard by adding a picture to your homepage and offering a free trial, she writes. It's also a good idea to collect contact information from visitors in exchange for some useful content, she writes.

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