Toyota has tied the Prius C version to the Hasbro "Game of Life" and built a unique car configurator online. Toyota's agency Saatchi & Saatchi is using broadcast and YouTube, Pandora and Hulu and other online opportunities to entertain millennials with the Life theme.
Toyota taps into Hasbro's Life for Prius C fun
SmartBrief Job Listings for Media
|COO - Digital Product Manager – Data||
|Director of Communications||
Mobile Marketing Association
|New York, NY|
|Print Production Manager||
Wilen New York
|Farmingdale 11735, NY|
|VP Client Services||
Pandora Media Inc.
|Director of Digital Ad Operations||
Crain Communications, Inc.