Toyota taps into Hasbro's Life for Prius C fun

03/14/2012 | Advertising Age (tiered subscription model)

Toyota has tied the Prius C version to the Hasbro "Game of Life" and built a unique car configurator online. Toyota's agency Saatchi & Saatchi is using broadcast and YouTube, Pandora and Hulu and other online opportunities to entertain millennials with the Life theme.

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