Toyota taps into Hasbro's Life for Prius C fun

03/14/2012 | Advertising Age (tiered subscription model)

Toyota has tied the Prius C version to the Hasbro "Game of Life" and built a unique car configurator online. Toyota's agency Saatchi & Saatchi is using broadcast and YouTube, Pandora and Hulu and other online opportunities to entertain millennials with the Life theme.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY