Why search marketers shouldn't join the dark side

03/14/2012 | Forbes

Black-hat search-marketing tactics such as purchasing links and cramming in keywords can seem tempting to inexperienced marketers, writes Ethan Hays. Still, it's best to stick to proper tactics. Make sure "your Web marketing tactics are focused on the long-term health and success of your website. The risks associated with outlawed SEO tactics are not worth the reward," Hays advises.

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