Ad showing SpongeBob's mug shot knocks Nick over junk food

03/14/2013 | Adweek

The Center for Science in the Public Interest and allies are running a "Wanted: Nickelodeon" ad with SpongeBob SquarePants' image altered to look like a mug shot, in protest of the network's association with what it calls junk-food purveyors through advertising and character licensing. "Nickelodeon is lagging behind companies like Disney when it comes to supporting parents and protecting kids from junk-food marketing," says Margo Wootan, CSPI's nutrition policy director.

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