Effective WOMM starts with influencer outreach

03/14/2013 | Forbes

Making a list of influencers around a brand and reaching out to them is an important part of building a word-of-mouth-marketing campaign, writes Paul Jankowski. It can also help to become one of those influencers through a blog or speaking engagements, in addition to building a highly engaged online community and maintaining honesty to build customer trust, he writes.

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